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Nursing Now

Nursing Now



About Nursing Now

Nursing Now is a three-year global campaign run in collaboration with the International Council of Nurses and the World Health Organization.

Nursing Now is run by a Campaign Board made up of nurses and -nurses from 16 different countries. The campaign is a programme of the Burdett Trust for Nursing.

Nurses are at the heart of most health teams, playing a crucial role in health promotion, disease prevention and treatment. As the health professionals who are closest to the community, they have a particular role in developing new models of community-based care and support local efforts to promote health and prevent disease.


Nursing Now is based on the findings of the Triple Impact report which concluded that as well as improving health globally, epowering nurses would contribute to improved gender equality -as the vast majority of nurses are still women- and build stronger economies. 

Nursing Now seeks to empower nurses to take their place at the heart of tackling 21st Century health challenges.

The campaign launched globally on 27 February 2018. Launch events in London and Geneva were livestreamed from the Nursing Now website and ICN's Facebook page where you can rewatch at any time.

Nursing Now will run to the end of 2020 – the 200th anniversary of Florence Nightingale’s birth and a year when nurses will be celebrated worldwide. The campaign aims to improve perceptions of nurses, enhance their influence and maximise their contributions to ensuring that everyone everywhere has access to health and healthcare.

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Coverage of the Launch

Canada: The Canadian Nurses Association held a breakfast kick-off event at CNA house to watch the ceremonies as they took place in London and Geneva.

China: The Chinese Nursing Association also held a launch event and announced that the nursing workforce in China will play a key role and take on greater responsibilities as part of the "Healthy China" campaign, the national strategy to actively fulfil China’s pledge to meet the 2030 Sustainable Development Goals.  The global launch of Nursing Now was celebrated in Branch Associations of the CNA in 33 provinces, autonomous regions and municipalities.


Jordan: A launch event was also held at the King Abdullah University Hospital in Jordan where over 200 nurses and nursing students joined health officials to watch the London and Geneva events. A local panel discussion was held to discuss ways in which to empower and enhance nursing development, including the Director General of the King Abdullah University Hospital; the Secretary General of the Jordan Nursing Council; the President of the Jordan Nurses and Midwives Association; the Directors of the Nursing Departments at the Ministry of Health, the Military Royal Medical Services and King Abdullah University Hospital; and the Dean of Nursing at Jordan University of Science and Technology.

South Africa: ICN’s Tuberculosis/Multi-Drug Resistant Tuberculosis (TB/MDR-TB) Project hosted an official launch event of Nursing Now and the IND resources in Durban, South Africa, bringing together nursing leaders from Ethiopia, Lesotho, Malawi, South Africa, Swaziland, Uganda and Zambia. High-level guests and speakers at the event included Thembeka Gwagwa, ICN’s 2nd Vice President, Mr Simon Hlungwani - President of DENOSA (Democratic Nursing Organisation of South Africa), and Dr Carrie Tudor, ICN TB/MDR-TB Project Director.  


Taiwan: The Taiwan Nurses Association held a Nursing Now launch to raise profile and the status of nursing. They circulated the message to all nurses, nursing schools, nursing organisations and hospitals in Taiwan, aiming to help empower and support nurses in meeting health challenges in the 21st century.



Macao: The Nurses Association of Macao introduced the Nursing Now campaign at its Board meeting on 12 March 2018 and promoted the campaign with the Macao Labour Union, Macao residents and the whole community in order to increase the nursing image and promote the nursing profession within the country.


 macao NN



The Korean Nurses Association held its first event declaring actively participating in the Nursing Now campaign on 6 March 2018. Their National Assembly passed a revision of the Medical Act on 28 February 2018, stipulating the basis for establishing the nursing scope of Advanced Practice Nurses in Korea. The KNA held its campaigning in the National Assembly Members' office building, in the aim to improve health by raising the status of nursing in Korea.